Service Leadership – Building a Service Culture within

NCSS Course

  • Description

The main purpose and objectives of most organisations, if not all, are about serving the needs of individuals and communities.  ‘Service’ is the main driving force and the foundation of what businesses or even non-profits are about.  In order to stay focused on the objective to truly serve, leaders need to identify and work towards building a foundation of what a ‘service’ organization is.


Learning Outcomes:

At the end of the course, participants should be able to:
  • Define Service in non-profit organisations
  • Align Service to their own organisation’s vision
  • Explain what Service Leadership is
  • Identify the qualities of Service Leadership
  • Identify the aspects in building a Service Culture in a non-profit organisation - Service Lingo - Service Staff recruitment and onboarding - Motivation for Service Performance - Walk-the-talk Leadership
  • Apply concepts learnt to ‘real-life’ case-studies and their own organisation
  • Write an Action Plan to build a Service Culture within organisation

Target Learners:

Board members, Executive Heads and Leadership positions of non-profit organisations

Course Facilitator

WONG Lai Chun

MSc, BA, DIP TM, Cert Counselling


Lai Chun’s extensive experience included both the corporate sectors, as well as in the Social Service sectors, training all levels of staff members from various industries (government organizations & MNCs in property, hospitality, retail, financial sectors, telcos, educational institutions etc). She has more than 20 years’ experience in local, as well as international training and consultancy work.


Trained in Social Work, Lai Chun also has a total of 11 years in the Social Service sectors providing suicide prevention/crisis work, family and children welfare services.


Lai Chun’s corporate training experience included training and consultancy work in the areas of service and culture-building in many public and international MNCs in South East Asia, North & South Asia, Middle East, Australia and Europe.


In 2019, Lai Chun authored a book – ‘Do I matter’ which focuses on the importance of self-esteem in being a ‘resilient’ shield to help us weather any life storms and maintaining our well-being.  

Lai Chun also speaks at international conferences and company-wide events, as well as on radio and TV programmes.  

For more than 20 years, Lai Chun taught a Module on ‘Interpersonal Skills’ for students of National University of Singapore (NUS) and just as any other programmes she facilitates, she received commendations for excellent teaching and facilitation from NUS.


Lai Chun has a Masters of Science in Training (University of Leicester), Bachelor of Arts in Social Sciences (National University of Singapore), Diploma in Training and Development Management (With Certificate of Commendation) (Singapore Institute of Management) (Institute of Personnel Development, UK), as well as a Certificate in Counselling (CTP) (Counselling and Care Centre, Singapore).


She has also received training from the Western Pacific Association of Transactional Analysis and the International Transactional Analysis Association.  She is also a Certified Behavioural Consultant from the Institute of Motivational Living Inc (USA), Certified Life Coach from American Union of NLP, as well as a Certified Trainer in ASIST (Applied Suicide Intervention Skills Training).

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    Course Details

    After VCF Funding Fee (inclusive of GST):


    Before VCF Funding (inclusive of GST):


    Date & Time Available:

    23 Apr 2021 9.00am to 5.30pm

    24 Jun 2021 9.00am to 5.30pm


    7 Hour/s


    Peninsula Plaza Level 6 #06-33

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