Event Management is part and parcel of the realities of staff and volunteers alike. Events help launch programmes and render public awareness of the cause, the vision and mission of the organisation. This course unveils the ins and outs of event management and delves into the details of how to manage an event and how to manage the press in order to help create a good reputation for the organisation.Learning Outcomes – You will be able to:
Ms Elsie Chua is the former Chief Marketing Officer of Singapore Press Holdings Ltd. She brings over 30 years of Marketing, Operational and General Management experience in media, retail, fashion and sporting goods. Elsie holds a Master of Business in International Marketing and a Graduate Diploma in Financial Management.