Some NPOs experience a serve disconnect with their target audience and the difficulty in raising funds. Crowdfunding uses the internet, specifically, social media, as a platform to raise money for projects, addressing the issues. The application of social media is imperative in the tech-driven society as it will exponentially increase outreach bring about invaluable opportunities to your business or non-profit operations.
In this digital age, social media is equipped with algorithms tailoring ‘ads’ and even ‘clickbait’ based on an individual’s regular searches. Through short clips or even a picture depicting the cause your NPO is advocating, it will allow you to convey your message in a deeply resonated manner to your target audience. Clear goals and a compelling message appealing to the emotions of your supporters, brings them to a greater level of impetus to donate. Some NPOs tend to shy away from digital campaigns, opting for print materials and in turn limiting the outreach. This calls for a solid social media strategy, which will allow NPOs to achieve their full potential for societal and business benefits.
Learning Outcomes – You will be able to:
Ms Wheeki Goh holds a Master in Mass Communications & Journalism from University of Iowa, USA. She lectures in Polytechnics and University in Singapore, teaching Business Communications & Marketing, Public Relations & Social Media, Marketing Communications and Branding & Communications. Her experience allowed her to enhance various course contents to tailor to her student’s needs. Over the years, some of her students were coached to be young entrepreneurs who jump-started small businesses.