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Building Social Trust and Crowdfunding Methodologies for Non-Profit Organisations
Some NPOs experience a serve disconnect with their target audience and the difficulty in raising funds. Crowdfunding uses the internet, specifically, social media, as a platform to raise money for projects, addressing the issues. The application of social media is imperative in the tech-driven society as it will exponentially increase outreach bring about invaluable opportunities to your business or non-profit operations.
In this digital age, social media is equipped with algorithms tailoring ‘ads’ and even ‘clickbait’ based on an individual’s regular searches. Through short clips or even a picture depicting the cause your NPO is advocating, it will allow you to convey your message in a deeply resonated manner to your target audience. Clear goals and a compelling message appealing to the emotions of your supporters, brings them to a greater level of impetus to donate. Some NPOs tend to shy away from digital campaigns, opting for print materials and in turn limiting the outreach. This calls for a solid social media strategy, which will allow NPOs to achieve their full potential for societal and business benefits.
Learning Outcomes – You will be able to:
- Understand the purpose and practical applications various online social media platforms and tools including Video, Webinar, Live Streaming Facebook Groups, Twitter, Instagram, and Pinterest
- Develop strategies and develop content to effectively communicate and engage stakeholders
- Understand the technique of crowdfunding and how it fits into an integrated fundraising campaign, alongside with other fundraising methods
- Plan and execute a Crowdfunding campaign taking into account of the steps required before, during and after the event to ensure success
Course Details. (Course will be conducted in English)
|Dates/Time||Run 1: 6 March 2020 (9.00am to 5.30pm)
Run 2: 17 April 2020 (9.00am to 5.30pm)
Run 3: 8 May 2020 (9.00am to 5.30pm)
|Venue||Peninsula Plaza Level 6 (Room TBC)|
|Duration||7 hours (7 hours over 1 session)|
|Fees||$374.50 (Before Funding)
$74.90 (After VCF funding) For Singaporean & PR
$149.80 (After VCF funding) For Work Permit (WP) / Employment Pass (EP) holders
Ms Wheeki Goh holds a Master in Mass Communications & Journalism from University of Iowa, USA. She lectures in Polytechnics and University in Singapore, teaching Business Communications & Marketing, Public Relations & Social Media, Marketing Communications and Branding & Communications. Her experience allowed her to enhance various course contents to tailor to her student’s needs. Over the years, some of her students were coached to be young entrepreneurs who jump-started small businesses.
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